INFINITI Dealer Near San Marcos, TX | INFINITI of Boerne
San Marcos sits between two of Texas’s greatest cities. Austin’s energy pulls north, San Antonio’s charm pulls south, and San Marcos itself has carved out something entirely its own: a college town with heart, river culture, outlet shopping, and real quality of life. With nearly 91,000 residents (projected to reach 142,000 by 2035), this is a city on the move. The crystal-clear San Marcos River stays 72 degrees year-round, perfect for the 45-minute to 1-hour tube floats through town. Spring Lake and glass-bottom boats, Texas State University with 40,678 students, the Meadows Center for Water and the Environment, Wonder World Cave, and the San Marcos Premium Outlets (240+ stores) define the landscape. San Marcos attracts a particular kind of person: someone who appreciates authentic culture, doesn’t mind the college atmosphere, and wants a vehicle that balances practicality with a little bit of luxury.
That’s where INFINITI of Boerne comes in. We’re about 69 minutes away via I-35, positioned right between Austin and San Antonio. We specialize in premium Japanese SUVs and crossovers (vehicles built for people who know what they want and won’t settle for less). Looking for your first luxury vehicle or upgrading from something else? We’ll make the process transparent and efficient. Call us at (210) 477-1775, or visit us at 32275 Interstate 10 in Boerne.
Why San Marcos Drivers Trust INFINITI
San Marcos isn’t a typical Texas suburb. It’s a university town with real character, a growing downtown, and a mix of permanent residents, students, and families who’ve chosen to stay. The San Marcos Premium Outlets pull shoppers from across the region. Families choose this area for the schools, the river access, and the sense of community. Your vehicle needs to fit that lifestyle: reliable, capable, comfortable, and worth the investment.
INFINITI gets that. We don’t build vehicles for everyone. We build them for people with taste, people who’ve done their homework, people who value engineering over hype. Our three-model lineup (the QX80, QX60, and QX65) are designed exactly for that buyer.
Our commitment to excellence has been recognized by industry leaders and the community we serve. We earned the distinction of being Texas’s first INFINITI dealer to achieve JD Power’s 2026 Dealer of Excellence award. Boerne Star readers selected us as Best of the Best Car Dealer in Boerne. INFINITI recognized us with their Award of Excellence, honoring our commitment to quality service and customer satisfaction.
The INFINITI Lineup
The QX80 is our flagship full-size luxury SUV. It’s powered by a 3.5L twin-turbo V6 producing 450 hp and 516 lb-ft of torque. It seats seven or eight across three rows, tows up to 8,500 lbs, and comes loaded with premium technology, comfort, and capability. Starting at $83,750, it’s a genuinely commanding presence on the road. If you need space, power, and luxury all in one package, the QX80 is your answer.
The QX60 is the family vehicle. With a 2.0L VC-Turbo four-cylinder engine producing 268 hp and 286 lb-ft of torque, it seats seven across three rows and delivers efficient, reliable performance. Starting at $51,590, it’s the kind of vehicle that makes sense for young families, multigenerational road trips, and anyone who wants genuine Japanese luxury without overspending. It’s practical without being boring.
The QX65 is the standout. A coupe-style crossover with 268 hp, standard all-wheel drive, and seating for five, it starts at $53,990 and tows 6,000 lbs. It’s become incredibly popular with San Marcos’s younger professionals and couples who want something that looks different, feels premium, and doesn’t compromise on capability. This is the vehicle that turns heads without trying.
Financing & Inventory
We work with multiple lenders to find you the right rate and terms. Buying new, certified pre-owned, or trading in your current vehicle? We’ll handle the paperwork and make sure you understand every detail. Our inventory rotates constantly, but we always have INFINITI models in stock. If we don’t have exactly what you’re looking for, we’ll help you find it or order it.
San Marcos Service & Long-Term Ownership
When you buy from us, we stay in the picture. Our service team is ASE-certified and trained specifically on INFINITI vehicles. We use genuine parts, we’re transparent about costs, and we never do work without asking first.
Here’s what makes us different: we keep over 70 loaner vehicles on hand. You bring in your INFINITI for service. We hand you the keys to a loaner, and you go about your day. If you’d rather not make the trip at all, we’ll pick up your vehicle, drop off a loaner, complete the service, and return everything to you. You never have to set foot in the dealership. That’s just how we operate.
Every vehicle that comes in for service gets a complimentary wash and vacuum. You can also bring your vehicle in anytime for a free cleaning, even if you’re not here for scheduled maintenance. It’s a small detail that matters when you own something premium.
New INFINITI vehicles come with up to 3 years of complimentary scheduled maintenance. If you buy one of our retired loaner vehicles, the remainder of that maintenance plan transfers to you. It’s one way we make sure you’re actually getting value, not just paying for a badge.
Texas State, River Culture & Beyond
San Marcos has a unique vibe. Texas State University (40,678 students) gives it energy and youth. The San Marcos River, with its year-round 72-degree water and recreational tube floats, puts outdoor adventure right downtown. Spring Lake feeds the river, and glass-bottom boat tours let you explore aquatic life directly. Wonder World Cave offers underground exploration. The Meadows Center serves as both a water research hub and ecotourism destination with interpretive trails. The outlet shopping (San Marcos Premium Outlets plus Tanger Factory Outlet Center, 240+ stores combined, 14 million annual visitors) keeps drawing crowds. Locally loved spots like Middleton Brewing and the downtown square’s cafes and galleries round out the lifestyle.
If you live here, work here, or visit regularly, you already know that the city’s growth is real and continuing. That brings new families, new businesses, and new demand. It also brings dealerships trying to capitalize on that growth. We’re not here to capitalize. We’re here to serve the San Marcos community the way it deserves to be served: with respect, transparency, and vehicles that actually earn their price tag.
Visit INFINITI of Boerne
32275 Interstate 10
Boerne, TX 78006
Phone: (210) 477-1775
About 45 minutes from San Marcos via I-35 and I-10
Frequently Asked Questions
Yes. We keep over 70 loaner vehicles on hand, so you’ll have something to drive while your vehicle is being serviced. No need to arrange a ride or sit in the waiting room all day. Just pick up your loaner and go about your day. Here’s a bonus: once our loaners retire after about 90 days of service, they go up for sale at a significant discount. Most have only a few thousand miles on them. It’s one of the best ways to get into a nearly-new INFINITI for less.
We do. If you’d rather not make the trip, we’ll come to you. We pick up your vehicle, drop off a loaner, complete the service, then return your vehicle and collect the loaner. You never have to set foot in the dealership. Just call (210) 477-1775 to set it up.
Every vehicle that comes in for service gets a wash and vacuum before we hand the keys back. And here’s something most people don’t know: you can bring your vehicle in anytime for a complimentary cleaning, even if you’re not here for service. Just pull in and we’ll take care of it.
New INFINITI vehicles come with up to 3 years of complimentary scheduled maintenance. That covers your routine service visits so you’re not paying out of pocket for the basics. If you buy one of our retired loaner vehicles, the remainder of that 3-year maintenance plan transfers to you. It’s a solid perk, especially on the loaners since they’re already priced below new.
We carry three premium models: the QX80 full-size luxury SUV with 450 hp and seating for seven or eight, the QX60 family SUV with 268 hp and three rows, and the QX65 coupe-style crossover with standard all-wheel drive. We also maintain a rotating inventory of certified pre-owned vehicles. Call (210) 477-1775 for current availability.
INFINITI of Boerne is about 69 minutes from San Marcos via I-35, positioned between San Antonio and Austin. We’re here to serve the San Marcos and greater Central Texas region with sales, service, and financing. Visit us at 32275 Interstate 10 in Boerne, or call (210) 477-1775.
